Effective Date: August 30, 2024
Equate Media (“Equate Media,” “we,” “us,” or “our”) is committed to respecting your privacy and protecting your personal information. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and safeguarding of your information when you interact with our website, use our services, or access our tracking platform, magickfunnel.com (collectively, the “Services”). By using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our Services.
1. Information We Collect
1.1. Personal Information:
We collect personal information that you provide directly to us when you create an account, contact us, or otherwise interact with our Services. This information may include:
- Your full name, business name, job title, email address, physical address, phone number, and other contact details.
- Financial information such as bank account or credit card details for processing payments.
- IP address and other information required for account registration and verification purposes.
1.2. Non-Personal Information:
In addition to personal information, we may collect non-personal information automatically when you use our Services. This may include:
- Technical information such as your browser type, operating system, and device type.
- Usage data, including pages visited, time spent on our website, and navigation patterns.
- Aggregate data, which does not identify individual users but helps us analyze site performance and user engagement.
1.3. Cookies and Similar Technologies:
Equate Media uses cookies and similar tracking technologies to enhance user experience and gather information about how our Services are used. Cookies are small data files stored on your device that help us remember your preferences and improve site functionality. You can manage cookie settings through your web browser; however, disabling cookies may limit certain features of our Services. We may also use web beacons, pixels, and other technologies to monitor user interactions with our website and email communications.
2. How We Use Your Information
2.1. Use of Personal Information:
We use the personal information we collect to:
- Provide and manage your account and respond to inquiries.
- Communicate with you about updates, promotions, and other information related to our Services.
- Process transactions and manage billing, including payment processing and fraud prevention.
- Improve and personalize your experience with our Services based on your preferences and usage patterns.
2.2. Use of Non-Personal Information:
We use non-personal information for data analysis, research, and statistical purposes. This helps us understand user behavior, improve the quality of our Services, and develop new features. Non-personal information may also be used to detect and prevent security threats.
3. Information Sharing and Disclosure
3.1. Third-Party Service Providers:
We may share your personal information with third-party service providers who assist us in operating our business, such as hosting providers, payment processors, and customer support. These service providers are required to maintain the confidentiality of your information and use it only for the specific purposes for which it was provided.
3.2. Marketing and Advertising Partners:
With your consent, we may share your personal information with marketing and advertising partners to deliver targeted advertisements and promotional content that may interest you. You can opt out of receiving marketing communications at any time by following the unsubscribe instructions provided in the communication or by contacting us directly.
3.3. Legal Compliance and Protection:
We may disclose your personal information if required to do so by law or in response to a subpoena, court order, or other legal request. We may also disclose your information to protect our rights, investigate fraud, enforce our terms of service, or respond to government requests.
3.4. Business Transfers:
In the event of a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred or shared as part of the business transaction. We will take reasonable steps to ensure that the acquiring party adheres to the privacy practices outlined in this policy.
4. Your Rights and Choices
4.1. Access and Correction:
You have the right to access the personal information we hold about you and request corrections if the information is inaccurate or incomplete. To make such a request, please contact us using the details provided at the end of this Privacy Policy.
4.2. Data Deletion:
You may request that we delete your personal information from our systems. We will comply with your request subject to certain legal or contractual obligations that may require us to retain specific data for a period of time.
4.3. Opt-Out of Marketing Communications:
You can opt out of receiving marketing emails and other promotional communications from us by following the unsubscribe instructions included in those communications or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you service-related notices and administrative messages.
5. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include encryption, firewalls, and secure servers. While we strive to protect your information, no security system is completely infallible, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity conducted under your account.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulations. When personal information is no longer needed, we will securely delete or anonymize it.
7. International Data Transfers
Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your jurisdiction. By using our Services, you consent to the transfer of your information to countries outside of your residence, including the United States, for the purposes described in this Privacy Policy.
8. Children’s Privacy
Our Services are not intended for individuals under the age of 18 or those not of legal age in their jurisdiction. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a minor without appropriate consent, we will take steps to delete such information. If you believe that a minor has provided us with personal information, please contact us immediately.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will notify you by posting a notice on our website or by other means. Please review this Privacy Policy periodically for any updates. Your continued use of our Services after such changes will constitute your acknowledgment and acceptance of the updated Privacy Policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us at:
- Email: [email protected]